Does Your Business Have a Vision?

Do you have a vision for your business? And why should you have one?

It’s not uncommon for a business where the staff and departments are really busy with different projects and work, and their plates are full; meanwhile there’s no overall vision that people are working towards.

A story of the importance of having a business vision is when I was part of an organization that had been around for over 40 years, and that company was started with a really crystal-clear vision. As the organization grew, staff were hired, and everybody clearly knew what the vision was of that organization. Everybody that was employed by that company bought into that vision, and every project was in alignment with what that vision was. It created this really great culture and work environment. It was very, very productive, and in an environment like that, it’s much easier to decide what projects go ahead and which ones don’t. It certainly wasn’t perfect, but having that clear vision helped really to drive the success of that organization.

Fast forward to a time when there was a lot of changes going on in the marketplace. A real feeling of fear set in, and under new leadership, the vision started to fall away. The owners and the directors and even the senior management team started to lose that vision. What happened is within just a couple of years, that company no longer exists.

Do not underestimate the power of having a vision.

It’s important that that vision doesn’t just exist with the ownership group or the senior management group. Everyone in your organization should understand what that vision is, and has bought into that vision, so they’re working in alignment with it.

When we’re talking about your vision, this goes much deeper than your branding, tagline, or marketing plan is. It’s really a clear blueprint of where you’re going. Just like if you’re building a house, or you’re building a new commercial building, you’re going to create some blueprints for that. You’re going to have a picture of what you’re creating, and that’s what your vision is, a really clear blueprint of where your organization is going and what you stand for.

So is it time for you to reevaluate your own vision, or your business vision, to make sure that you know the direction where you’re headed?

If you would like some help and some support with that, I often go into organizations and corporations and help them get clear about that vision, and then help them roll that out to their team. If that’s something you’re interested in, please reach out and we can have that conversation.

Ultimately, at the end of the day, it’s really asking yourself some important questions like, what’s important to you? Where are you going? Where do you see yourself in a year from now, five years from now, ten years from now? and having a really crystal clear picture of that.

Remember that clarity is power – so take some time (mark it in your calendar) to really get some clarity on what that vision is and really have a plan to make sure that your employees have bought into that.

Here is to you living a life you love,


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About Stacey

Stacey Berger

Stacey Berger

After 16 years of climbing the corporate ladder, mentoring entrepreneurs in marking, operations and finance, I made the decision in 2014 to teach success principles full time, combining my love of business and personal development.


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