Do you have a vision for your business?

If you’re a business owner, do you have a vision for your business? 

It is common for a business’ staff and departments to be really busy with different projects and work, but there’s not an overall vision that people are working towards. 

I was once part of an organization that had been around for over 40 years, and that company was started with a crystal-clear vision. As the organization grew, new staff were hired and informed about that vision, so everyone knew the vision and bought into it. Every project was in alignment with what that vision was, and it created this really great culture and work environment. It was very, very productive, and in an environment like that it’s much easier to decide what projects go ahead and which ones don’t. 

Was it perfect? Of course not. But having that clear vision helped really to drive the success of that organization. 

Fast forward to a time when there was a lot of changes going on in the marketplace, and a real feeling of fear set in. Under new leadership, the vision started to fall away. The owners, directors and even the senior management team started to lose that vision. What happened is within just a couple of years, that company no longer exists.

Do not underestimate the power of having a vision. 

It’s important that the vision doesn’t just exist with the ownership group or the senior management group. Everyone in your organization should understand what that vision is, and has bought into that vision, so they’re working in alignment with it. 

When I’m speaking about your vision, this goes much deeper than what your brand or your tagline is. It’s really a clear blueprint of where you’re going. Just like if you’re building a house, or you’re building a new commercial building, you’re going to create some blueprints for that. You’re going to want to have a picture of what you’re creating, and that’s what your vision is – a really clear blueprint of where your organization is going and what you stand for.

So is it time for you to reevaluate your own personal vision or your business vision to make sure that you know the direction where you’re headed? I am hosting The Vision Workshop on Saturday, January 23 where we will focus on your building this blueprint. You can buy your ticket here! And, if you are an organization that would like some help and some support with building a business vision, I often go into organizations and corporations and help them get clear on that vision, and then work with them to roll that out to their team. If that’s something you’re interested in, please reach out and we can have that conversation. 

Ultimately at the end of the day, ask yourself these important questions: What’s important to you? Where are you going? Where do you see yourself in a year from now, five years from now, ten years from now? Have a really crystal clear picture of that. Remember that clarity is power – so take some time, get some clarity on what that vision is and really have a plan to make sure that your staff and employees have bought into that. 

Here’s to you living a life you love, 


Today’s topic on YouTube

Stacey Berger Business Coach
Would you love to discover your passion, access your potential, take action and live with purpose?
Join us for a FREE, one on one STRATEGY SESSION.
Mindset challenge


28-day mindset challenge and watch the momentum shift.

Mindset coaching


30-minute meditation to create a life you LOVE living! 

Leave a comment

Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

About Stacey

Stacey Berger

Stacey Berger

After 16 years of climbing the corporate ladder, mentoring entrepreneurs in marking, operations and finance, I made the decision in 2014 to teach success principles full time, combining my love of business and personal development.


When you submit your name and email you are opting-in for our weekly email newsletter and relevant upcoming updates from Stacey Berger. You can unsubscribe at any time.


When you submit your name and email you are opting-in for our weekly email newsletter and relevant upcoming updates from Stacey Berger. You can unsubscribe at any time.

Stacey Berger arms up business coach